Where we're from
YukonGrow was established in summer 2020 with the launch of an e-commerce website spurred by unprecedented demand from hobby gardeners as a result of COVID-19 and widespread (re)discovery of the benefits of gardening ‒food sovereignty, health, entertainment, therapeutics, community building, etc. This action built on a market validation exercise initiated as part of Yukonstruct Startup Bootcamp’s first cohort in fall 2019. It allowed the development of a budding clientele ‒mainly of Whitehorse-local hobby gardeners and market gardening operations, and early-stage market positioning as subject matter expert. January 2021 to Spring 2022, YukonGrow participated in IncubateNorth, a business development program powered by TD at YukonU’s Innovation & Entrepreneurship. Building on the experience and momentum, YukonGrow developed in Spring 2021 a series of unique and high-yielding blends of living soil for gardening (Garden Mix, Raised Bed Mix, Basket & Container Gardening Mix) which were met with an exceptional reception. This was expanded in Winter 2022 with a Seed Starting Mix and a Seedling Transplant mix. A first retailer started offering YukonGrow's products in Spring 2021: Spruce Cottage Farm, a plant nursery situated in Haines Junction, YT. YukonGrow expanded into leasing yard space (approx. 1.5 ac) for storage and operations) over winter 2021-2022. In May 2022, YukonGrow was selected to be part of Bioenterprise's AgTech Program, a business acceleration program for the agri-tech and food industry across Canada. As of summer 2022, a series of research projects is underway with NSERC and Fanshaw College's Centre for Research & Innovation to fine-tune and document the effectivity of YukonGrow blends of living soil. As well, work with CarletonU’ Sprott Student Consulting Group is underway to produce documents required to bring YukonGrow closer to being investment-ready, e.g. financial projections, market size information, and competitor analysis.
Where we're going
YukonGrow is continuously working on the development of new, specialized blends of living soils based on our staple inoculated + charged up biochar mixture and adapted to our grow conditions and practices up North such as a potting mix, a tree & shrub mix, a lawn mix, a flower/cannabis mix, a tropical plants mix, an urban trees mix, and potentially others on demand. Scaling up will require the incremental building of inventory, as well as acquisition of manufacturing and packaging equipment, and space. Meanwhile, we are developing partnerships to have our products retailed by third-parties such as big-box stores and garden centres throughout the Yukon and neighbouring communities. Ultimately, this will bring us closer to producing our own biochar and to replicating the process model beyond Yukon, for instance in markets with similar growing constraints such as NWT, as well as Alberta and BC.